Japanese America Coursework Example | Topics and Well Written Essays - 250 words

Japanese America - Coursework Example Furthermore, no citizen showed any betrayal to their nation. As the procedure to send Japanese Americans to camps began, many lost all their materialistic needs since they had little or no time to gather their belongings. In addition, several people took advantage of that as the citizens were required short sell their possessions. At the time of World War II, Americans drastically feared attacks from foreign enemies. The attack on Pearl Harbor was just another incident that â€Å"fueled the fire.† Hence, for many Americans, detaining Japanese Americans and throwing them into camps seemed justifiable. Ironically enough, history has a strange way of repeating itself. After the attacks in September 11, many Muslims faced a similar situation as many were deported, arrested, and tried for crimes they did not commit. Obviously, my view is different since the modern society is propagating for civil rights. Consequently, during the WWII era,. Although Truman had a tough decision to ma ke, I do not agree with his decision for several reasons. First and foremost, the bomb killed 70,000 people and another 70000 died from radiation. The bomb flattened the city killing tens of thousands of civilians and left the city in chaos with big clouds of smoke and decay. From Truman’s perspective, it was a different thought as he wanted the war to end as soon as possible.

Ambassador Theatre Group Research Paper Example | Topics and Well Written Essays - 500 words

Ambassador Theatre Group - Research Paper Example The theatre was founded by Howard Panter and Rosemary Squire in the year 1992 the couple has marvelous history of enthusiastic pursuits.   Sir Eddie Kulukundis is the life president of the group and has enormous contributions towards the revival of the art and entertainment industry in Britain. The love of the creative art was the driving force behind the concept of a fanatic couple, â€Å"Seventeen years ago a pair of theatre obsessive went into business together to build a theatre in Woking.† (Hoyle 2009). The theatre has now developed into a matchless huge corporation that operates worldwide from a mere innovation of two ambitious art lovers.The group not only successfully retain the successes achieved in the early years of the company but has shown a great caliber to build upon these early success Ashton (2009) has noted the same, â€Å"ATG, set up in 1992 by husband and wife team Howard Panter and Rosemary Squire, will dominate London’s West End, managing more t han 11,000 theatre seats.† Beyond this success story, the Ambassador Theatre Groups has an unparallel symbolic significance for art lovers to work hard and achieve the heights that Howard Panter and Rosemary Squire had never dreamed. The ATG group business is operating in several sector of the industry including the media production, theatre management and ticketing etc. The group achieved the stature of single largest theatre group from scratch as Nighingale states â€Å"That’s the challenge for Howard Panter and Rosemary Squire".

Gender and Migration Essay Example | Topics and Well Written Essays - 500 words - 1

Gender and Migration - Essay Example Recently, temporary migration is the primary method of international migration particularly for the Asian women. The author has explored a number of probable causes of the migration of women traditionally. Poverty has conventionally been considered as the fundamental cause of the feminization of migration, but the scanty number of female migrants from the low-income countries like Bangladesh compliments this perception. High unemployment rate is also falsified as a driving factor for the feminization of migration because Pakistani women’s representation is minimal in the global migrating women despite the fact that they are less than half as employed as Pakistani men in number. In fact, numerous push and pull factors are working simultaneously. Religion is also not always the determinant of the female migration pattern. Even the network approach does not offer sufficient explanation for the origination of migration. Household roles significantly depict and impact the migration pattern. This book aims at making an integrative approach to determine the causal factors for Asian women’s migration. To accomplish this, the author simultaneously uses the method of agreement and the method of difference to identify the driving factors for Asian women’s migration. The author analyzes the state’s role at the macro level and the women’s autonomy and power of decision making at the micro level. Using social legitimacy, the author will tend to draw a link between the globalization forces and individual autonomy and state policy. The author has identified a very unique topic to explore. Yes, there is an obvious difference between the numbers of female migrants among various Asian countries. I believe that the difference primarily originates in culture. Factors that control Asian women’s migration on the second and third level are religion and need respectively. Asian countries vary in their culture. Countries like

Aristotle and Plato Compared Essay Example for Free

Aristotle and Plato Compared Essay In the second book of The Politics, Aristotle digresses from Plato’s recommendations and provides a counter framework for what he believes is an ideal state. The best ideal state according to Aristotle is one that is not ruled by philosopher kings. This main feature of rulership is what distances Aristotle from Plato. Is it natural for there to be a group of philosophers ruling? Is it natural that these philosophers must be removed from private life? These are the questions Aristotle deals with in the second book of The Politics. In his book, Aristotle also details the role of women, slaves and foreigners. Plato would definitely be upset with his student Aristotle because of the main fact of his idea of rulership and the removal of the philosopher class. It is important to note that although Aristotle’s ideal state has greater exclusivity of groups than Plato; its benefits are far greater and practical in creating virtuous citizens. This essay will go on to discuss and critically analyze the main features of human nature, communalism, and private property of both philosophers. Before we encounter Aristotle’s practicable state we must look at Plato’s idea of communalism. Plato highlights that it is philosopher kings who should rule and be removed from private life. His notions are quite extreme because of the mere fact that his form of rulership is one that is stripped from attaining wealth and also familial roles. One can argue that this notion is doomed to fail. If this notion of communalism were to be established in a city-state, citizens would not be able to tell who there biological siblings are, which can evidently lead to incest. Another critique to Plato’s communalism is the fact that citizens would have no attachment each other and can disrupt social interaction. For example, some of the best aspects of social interaction will be eliminated if property was communal. For all citizens must share everything, or nothing, or some things but not others. It is evidently impossible for them to share nothing. For a constitution is a sort of community, and so they must, in the first instance, share their location, and citizens share that one city-state. But is it better to share some things but not others? For the citizens could share children, women, and property with one another as in Plato’s Republic. For Socrates claims there that children, women and property should be communal. (The Politics 372). Through this quote one can gather the belief that unity is impossible through this communal relationship and is only derived through hard work. This quote is very significant because it explains sharing children and women, and gives the notion that everybody in the city-state is alike, however this is not the case. A city-state is made up of a variety of citizens. Let us use this example in today’s society; will it be possible for the sharing of children, women and property in the city of Toronto? Although this is an extreme example, being that Toronto is a multicultural city; it parallels the city-state on so many levels. Plato would be upset with Aristotle’s ideal state because the majority of Plato’s demands are too far-fetched and cannot be practiced. Trying to make a city-state too much a unity or a household is not a better policy (The Politics 372). The institution of family is natural and the outright removal does not bring about virtue. As civic virtue is most practiced when given individual care and not communal care. Through Aristotle’s natural arguments we begin to see him classify roles for women Aristotle felt that the household consisted of three parts: one is mastership, another that of a father, and a third marital (The Politics 370). â€Å"For a male unless he is somehow constituted contrary to nature, is naturally more fitted to lead than a female, and someone older and completely developed is naturally more fitted to lead than someone younger and incompletely developed† (The Politics 370). This criterion proves to be dangerous in a city-state as it provides for domination and a creation of a hierarchy filled with discrimination of gender and age in this society. Slaves are another group of people that seize to exist in Aristotle’s model. Aristotle points that a slave is among things that exist through nature. Although it is not ideal for there to be slaves, it is practical and benefits the city. Plato points out that Greeks should not make other Greeks slave; this gives the impression that it is still okay to have slavery in the city. Noting that anyone who is not Greek are considered Barbarians and worthy of being slaved. Aristotle’s approach was to rationalize the use of slavery, stating that some people are slaves because they are incapable of responsibility. However we cannot dismiss the role of slaves in the city-state. Slaves play a functioning part of society and allow for the working class to have leisure. In trying to obtain an end with good and happiness, it is crucial that the middle class has leisure which allows for a space to â€Å"think† and discuss things with others, using practical wisdom in concert with others. Aristotle also justifies slavery as the natural use of their bodies. Questions of morality begin to arise; Are these justifications legitimate? At an individual level it is immoral, however in terms of a well functioning city-state slavery benefits a larger number of people (political process). The benefits are greater because it complements the organic hierarchy; where there are multiple parts that make the city-state function. Aristotle points out that private property is not only necessary but beneficial in providing for a functioning city-state. This goes against Plato’s appeal for rulership to have a communist lifestyle stripped from private property. Plato seems to be demanding too much and does not take into account that men naturally try to gain access to private property. The mere removal of private property does not seem practical, and Aristotle states that you can have some form of property that is communal. For example, the land might be grown separately, but the crops grown on it are communally stored or consumed; or the land might be owned and farmed communally, while the crops grown on it are divided up among individuals for private use (The Politics 374). Here is why Plato is upset with Aristotle’s features; he uses Plato’s Utopian idea of private property and dissects it to one which can be applied to a practical state. The major theme of what is â€Å"natural† emerges in both philosophers. It is hard to determine what is in our nature and how it effects our political position. Aristotle cleverly uses nature as a way to justify the notions of communalism, slavery, exclusion of women and private property. One can attribute Plato’s anger of Aristotle’s practicable state to his radical change in the aforementioned categories. Although Aristotle’s exclusion of women and slaves are far greater than Plato’s; the benefits applying it to his system of a practicable city-state cannot go unnoticed. Works Cited Classics of moral and political theory. Indianapolis, IN: Hackett Pub. Co. , 2005. Print.

Methods of Characterization in The Hairy Ape Essay example -- Hairy Ap

Methods of Characterization in The Hairy Ape Eugene Gladstone O’Neill was born October 16, 1888, to Irish-American parents in New York City. His mother, Ella O’Neill, reserved and genteel (Sheaffer 15), came from a prosperous Cleveland family. His father, James O’Neill, from a poor family, was an actor who became synonymous with Dumas’ Count of Monte Cristo, a role he performed over 3000 times (Sheaffer 8). Driven by fear of poverty, James worked nonstop and constantly tried his hand at get-rich-quick schemes, such as buying and selling real estate. Eugene had one older brother James. During Eugene’s early years, the family toured around the country with James Sr.’s acting company and spent each summer vacationing in New London. Eugene grew to hate theater life with its constant moves and unreliable income. He attended Catholic schools growing up, and he went to Princeton in 1906. Eugene spent his first year loafing and neglecting his studies, and he was dismissed for â€Å"poor scholastic standing† (Sheaffer 125). In October of 1909, he secretly married Kathleen Jenkins before sailing to Honduras on a gold-prospecting expedition. On his return, six and half months later he learned he had a namesake, Eugene Gladstone O’Neill. He neglected his responsibilities as husband and father, however, and he was divorced in 1910. For the next two years he served as a crewmember on various sailing boats and steamships. Those experiences served as material for his future sea plays. At the end of 1912, he was diagnosed with tuberculosis and was admitted to Gaylord Farm sanatorium in Wellingford, Connecticut, for six months. It was here, away from alcohol and the vestiges of wild living, ... ...12, 1997, 27. Carpenter, Frederic I. Eugene O’Neill. New York: Twayne Publishers, Inc., 1964. Chothia, Jean. Forging a Language: A study of the plays of Eugene O’Neill. New York: Cambridge University Press, 1979. Diggins, John Patrick. â€Å"‘The Hairy Ape’ and the FBI†. The New Leader. April 7, 1997, 21. Egri, Peter. â€Å"'Belonging' Lost: Alienation and Dramatic Form in Eugene O’Neill’s The Hairy Ape† in Critical Essays on Eugene O’Neill. James J. Martine, ed. Boston: G.K. Hall & Co., 1984. Hofmannsthal, Hugo. â€Å"The Beggar and The Hairy Ape† in Eugene O’Neill’s Critics: Voices from Abroad. Horst Frenz, et. al. eds. Carbondale: Southern Illinois University Press, 1984. O’Neill, Eugene. Four Plays by Eugene O’Neill. New York: Signet Classic, 1998. Sheaffer, Louis. O’Neill: Son and Playwright. Boston: Little, Brown and Company, 1968. Methods of Characterization in The Hairy Ape Essay example -- Hairy Ap Methods of Characterization in The Hairy Ape Eugene Gladstone O’Neill was born October 16, 1888, to Irish-American parents in New York City. His mother, Ella O’Neill, reserved and genteel (Sheaffer 15), came from a prosperous Cleveland family. His father, James O’Neill, from a poor family, was an actor who became synonymous with Dumas’ Count of Monte Cristo, a role he performed over 3000 times (Sheaffer 8). Driven by fear of poverty, James worked nonstop and constantly tried his hand at get-rich-quick schemes, such as buying and selling real estate. Eugene had one older brother James. During Eugene’s early years, the family toured around the country with James Sr.’s acting company and spent each summer vacationing in New London. Eugene grew to hate theater life with its constant moves and unreliable income. He attended Catholic schools growing up, and he went to Princeton in 1906. Eugene spent his first year loafing and neglecting his studies, and he was dismissed for â€Å"poor scholastic standing† (Sheaffer 125). In October of 1909, he secretly married Kathleen Jenkins before sailing to Honduras on a gold-prospecting expedition. On his return, six and half months later he learned he had a namesake, Eugene Gladstone O’Neill. He neglected his responsibilities as husband and father, however, and he was divorced in 1910. For the next two years he served as a crewmember on various sailing boats and steamships. Those experiences served as material for his future sea plays. At the end of 1912, he was diagnosed with tuberculosis and was admitted to Gaylord Farm sanatorium in Wellingford, Connecticut, for six months. It was here, away from alcohol and the vestiges of wild living, ... ...12, 1997, 27. Carpenter, Frederic I. Eugene O’Neill. New York: Twayne Publishers, Inc., 1964. Chothia, Jean. Forging a Language: A study of the plays of Eugene O’Neill. New York: Cambridge University Press, 1979. Diggins, John Patrick. â€Å"‘The Hairy Ape’ and the FBI†. The New Leader. April 7, 1997, 21. Egri, Peter. â€Å"'Belonging' Lost: Alienation and Dramatic Form in Eugene O’Neill’s The Hairy Ape† in Critical Essays on Eugene O’Neill. James J. Martine, ed. Boston: G.K. Hall & Co., 1984. Hofmannsthal, Hugo. â€Å"The Beggar and The Hairy Ape† in Eugene O’Neill’s Critics: Voices from Abroad. Horst Frenz, et. al. eds. Carbondale: Southern Illinois University Press, 1984. O’Neill, Eugene. Four Plays by Eugene O’Neill. New York: Signet Classic, 1998. Sheaffer, Louis. O’Neill: Son and Playwright. Boston: Little, Brown and Company, 1968.

Montecarlo Simulation Essay

Economy is the necessity of the consumers as well as to gain the utmost credit for it. In that way our superlative innovation of â€Å"VIVO† light has its own personal history which has originated the greatest solution for the community these times. By this time, all should have been aware of the outrageous news about the ‘rising of electric bill’. One could hardly expect anyone to accept the situation. Especially people who live in areas where there’s neither electricity nor power supply. There are people who often go for adventurous trips where they are greatly in need of light. Lighting with less capacity is always not an effective way to hold the light. There lies the problem but not without a solution which is a simple one. In this situation our team had a technical advanced resource that came up with the solution. It is none other than the â€Å"VIVO†- LED rechargeable light itself. It has the power of luminescence which will continuously last long hours. As we have just incorporated the company, the business is in the infant stage. Further we hope to identify it as legal soon 2. 2 Vision Statement â€Å"We develop the solutions beyond your expectations based on cutting edge technologies interlinked with economy and ecology. † 2. 3 Mission Statement â€Å"To be the leading integrated system and lights supplier to the global to the micro electronics industry and to offer complete energy saving solutions to customers for their lighting needs and prov iding total customer satisfaction with our highly innovative and cost-effective products. † 2. 4 Business Model We focus to produce one of the essential products to the customer with a standard product design and size. We have a bunch of knowledgeable and talented team to produce our initial set of production. At the mean time we target to market our products through direct marketing tool. Because we believe Door Step marketing would facilitate us to approach each and every customer individually. We mainly concentrate our product with high quality and the relationship with our customers by providing better service. Also we hope this will create a primary value for our firm. In future we hope to spread our product to Sri Lanka, island wide. 03. PRODUCT PLAN 3. 1 Features The product will be designed based on the emerging technology of Light Emitting Diode (LED). Currently the Sri Lankan market for this type of product is dominated by imported Lamps from China, which mostly contains a florescent tube lamp inside. As per the market research the problem with these type of lamps are; these will provide light usable for maximum of one hour, even if the rechargeable battery inside is charged fully for more than three hours. The main contributor for this inefficient performance is the florescent tube lamp used. This lamp will consume more power than LED lamps. And the brightness will also be lower than a five watts Light Emitting Diode (LED). The target customers of the company’s product are unable to use these imported lamps for the purpose of studying, working and adventurous travelling. So their needs will be satisfied with this product since the proposed product will be designed by using large number of LEDs and a rechargeable battery which is compatible and portable. It is efficient to the extent that, it will provide more hours lighting with the charging time of only few hours and more charging time will increase the usage time. . 2 Key Attributes Company is planning to incorporate two functions in the product using the LED units. That is the unit will have an Active mode and a Bright mode for convenience of the user. Bright mode: This mode is the differentiating feature of the company’s product from other lamps. This is where the unit will be supplied with more power, to the extent that the LEDs will function with its full capacity. So the lamp can be used for studying, cooking or travelling in night purposes. Active mode: This is where the Light emitting diode will be supplied with low power using a small circuit with a help of a switch. This will result in the lamps, emitting light at a lower capacity than its full capacity. This mode can be used to place the lamp in a hall area where you don’t need too much bright. This will significantly reduce the power consumption and increase the operating hours of the unit while the durability of the LED will improve and the battery life will also increase. 3. 3 Enhancements The firm is planning to enhance its product to the extent that, it will charge itself using solar panel technology. Currently the firm is unable to incorporate this technology, because it is not having sufficient financial aid. But once it is established in the market place it will be possible to get additional bank loan or any other sources of financing. Then the firm will be able to produce more number of units with additional features. After the incorporation of this new technology the product may be subject to a price revision and this may increase the piece. The product is made up with light emitting diodes, this means that there is low probability that this unit will fail due to the failure of this LEDs. But the riskier part is the rechargeable battery, where the average life of a battery is around two years, so that in order to be more cautious, company is expecting to give a one year warranty for its customers. 3. 4 Product Strategy The opportunity identification suggests that, the people who suffer with the increased electricity tariffs and who are trying to reduce their electricity expenses are expecting some other forms of lighting. On the other hand there are certain areas of the country that do not supplied with the power by the electricity board, in order to carry out the native’s chores. So this Market Gap analysis helped the emergence of the efficient rechargeable LED lamps. Initially the target segment of the firm is the consumers who live in the North and in the up country of Sri Lanka as the company has small distribution channels to market the products in these areas. After wards within the next three years it will expand the target market and company will sell the product to at least 50% of the consumers in Sri Lanka covering Eastern, Western, Sabaragamuva, Central and Uva Provinces. Currently the product strategy is to produce the rechargeable LED Lamps which could be used for lighting purpose at houses, working places and for travelling purposes. But in future after establishing the product in the market place it will use a product mix which will include more technological products such as solar power lights and etc. The product is differentiated to attract customers, through its unique feature of brightness which could be used to light and cover a vast area (more than 500 square feet) and the efficiency where the power saved for half an hour can be used for more than five hours. The current products in the market are less efficient and it cannot be used for the purpose of lighting a vast area, as most of the products related to this technology are small portable torch lights. The major risk of introducing a technological product is the emergence of new technologies. So company should be aware of the emerging new technologies and based on the consumer requirement, a continuous Line extension, Market Development, Product Development and Diversification strategies will be required to succeed in the business. According to this, it has planned to introduce a self charging unit in the forth coming periods. The introduction time of this new product will not be defined at present, in order to avoid product proliferation. 3. 5 Benefits of the Product The objective behind the firm’s strategy is to make business that satisfies the customers who do not have proper and adequate electricity facilities in their region. So the target customers are the people who are in the remote areas, mainly in hill countries and north and eastern province. Based on the preliminary study conducted, on target customers, it was identified that the main concern is lack of electricity facility and the amount of money that they can afford to obtain electricity facility through other means. The following benefits of the company’s product will full fill the above requirements and it is believed that, this is a competitive advantage of the firm compared to the other players in the industry. ? Compatibility and convenience: The product is designed with the intention that the users should be able to carry it easily where ever they go. So the weight of the unit will be less and the size is also reduced up to the maximum. ? Expensiveness: The product incorporates the emerging new technology of LED. This has helped the company to substantially reduce the production cost. So the final output of the product will be priced in accordance with the market price, while the firm can also reduce the distribution cost, import expense and intermediation cost. Because when a company import and sell a product, the producer, distributer and ultimately the importer has to make profit from the same unit. So the product normally will have more selling and distribution cost than the manufacturing cost. This huge disadvantage is purely eliminated from our product because it is a Sri Lankan product. So in this context the company will set the price well below the market price. So the customers can get a good quality product at a lower cost. ? Efficiency and durability: The main competitive advantage of the product is the efficient use of the product that is 30 minutes of recharge ime will enable the user to operate the unit for 300 minutes, which is comparatively high usage when comparing with other similar products in the industry. The other benefit is that we have incorporated two options to satisfy the customer needs, which is bright mode and active mode. This will further enhance the usage. ? Warranty claims: The Company will provide a one year warranty for the product. That is our company will bear all the repair and maintenance expenses of the product which is returned to us within one year from the sales date. It increases the reliability of the product among customers. ? Customer Support: In this industry normally after sales services are not a popular facility provided by the producer. So the company has planned to provide technical support to customers after the sales regarding the usage and warranty claims. This will be done through the telephone conversation and through the business agents. So this service provides an additional comfort with the company’s product. 3. 6 Trade Secrets and Patent Rights This is a very important area to be considered. But the firm is protected in this area because according to the initial market research there are very few Sri Lankan companies producing this type of products by importing the partly finished components and doing the latter part of the production (Assembling) in Sri Lanka. So there is no direct competitor for the firm in the current context. Bur the product may face Reverse Engineering in future. But this type of risks is common in this business area, so it is very difficult to protect this. But if the marketing team of the firm communicate the customers clearly, then it will be easier to promote the original products. The firm is sure that it has unique knowledge and skills about its product and the business, so this is the strongest competitive advantage of the firm and, it may not disclose it to others. As many would expect, this approach has its own issues like disclosure requirement, but many ventures have competed successfully this way. 3. 7 Stage of Development The product is in the prototype stage and the company has successfully completed the previous two stages of conceptual and design stages. It will be ready for marketing once it has started the business activities. And it is possible for the firm to grab the first mover advantage of this type of LED technology. 04. MARKET AND INDUSTY ANALYSIS Industry analysis and market analysis are two different ways to look at the environment in which a business competes. Although related, these two types of analysis differ in their scope. The purpose of the market and industry analysis is to identify the market opportunities for our product, LED rechargeable lights. LED lights are the next generation of lighting solutions which going to emerge in coming years. Therefore there will be a good opportunity for our product in future. 1. Market Analysis In today’s technological world, we find a challenging and ever-expanding marketplace for almost any product or service. The role of the market analysis is to help guide the process of better understanding of the most important market segments, how fast the opportunity is growing, what are the key sustainable differentiations and why are these important. In this section we are going to discuss the following components: †¢ Target market segment strategy †¢ Market needs †¢ Market trends †¢ Market segmentation Overall market The lighting industry is in the early stages of shifting away from established technologies – fluorescent, incandescent, and high-intensity discharge (HID) lighting – toward light-emitting diodes (LEDs). Adoption rates of LED lighting are expected to grow in the coming years as the efficiency and quality of LEDs surpass those of competing technologies and as the price is low. Not only the quality and low price of LED rechargeable lights, people not having the comfort of using the electricity, especially like a country like Sri Lanka, also makes way for us to make a market appearance. Our market would be mainly based on North and central provinces as those areas have no regular and proper supply of electricity. Over the past few years the market for LED rechargeable lights has shown a growing trend and it is likely that the current trend will continue. Future development of the northern and eastern provinces may decline the demand for LED rechargeable lights in those areas as they may get the regular supply of electricity. But the increase in the price of electricity makes the market opportunity for LED rechargeable lights outshining as more people opt for cheap lighting systems. In future, growth in the market for LED rechargeable lights is highly anticipated and it will be made possible by rapidly decreasing LED prices, ever-increasing efficiencies and improved quality of light. Therefore the revenue is expected to increase and the future looks bright for LED rechargeable lights in the coming years. Addressable market Although our overall market covers northern, eastern and central provinces our main focus would be on the rural areas of these provinces, where there is no electricity facility or the supply of electricity is interrupted often. People who are in search of a way to minimize their cost for electricity will be also included in our addressable market. Segmentation We have identified our market segment as follows, †¢ Groups of customers: Our main customers would be people who have no regular access to electricity, low income earners and people who want to minimize their spending on electricity. †¢ Geography: First we would introduce our product in the local market giving more attention to northern, eastern and central provinces. †¢ Product features: Our LED rechargeable lights give more brightness with less power consumption. Benefits: Saves power, money and time. †¢ Prices: Our strategy would be cost leadership. We would produce the lights at a very low cost, add a profit margin to that and price our product at a low price. †¢ Distribution channel: We would distribute our product using direct distribution methods. There won’t be any intermediaries in our distribution chain. Entry point Our main target is to cater the people who have no electricity and people who are in search of an alternative to fulfill their need for light, with a proper lighting system. This would become an entry point for us as there are many people in Sri Lanka searching for a proper lighting system. And the recent hike in electricity prices has made many people seeking for a cheaper electricity solution as our product is cheap and power saving, this opportunity would pave the way for us to enter the market. 2. Industry Analysis Industry analysis is a vital part of the decision-making process in a business. A comprehensive industry analysis helps to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry. Understanding the business’s operating environment in this way can help to formulate an effective strategy, position the business for success, and make the most efficient use of the limited resources of the small business. We are going to discuss the following sections in the industry analysis: †¢ Industry Description †¢ Industry Trends †¢ Industry Size and Attractiveness †¢ Profit Potential †¢ Target Market †¢ Competitive Position Industry analysis on LED Rechargeable Light The industry for LED rechargeable lights is very small with few manufacturers, therefore the competitors of our proposed product would be less and as a result of this, it is possible enter easily and cater the market need with cost effective, efficient solution. Another significant advantage over the product is there are no other manufacturers in Sri Lanka, who produce LED rechargeable lights. The prevailing competitors compete mainly on price and the technologies used by the competitors are relatively similar. The degree of competition is lower in the industry therefore the probability of success is comparatively higher for a new entrant in this market. Industry organization Majority of LED Rechargeable lights available in Sri Lanka are produced in Japan, China, Taiwan and India and there are few small assemblers in Sri Lanka. The products are mainly distributed via supermarket channels, LG Abans, Singer and small retail electronics shops and distribution is extensively made in main cities such as Colombo, Kandy, Galle suburban areas. There is less number of distribution points in Northern and Central Province and only the customers in the capital city are purchasing LED rechargeable lights. Value is created to the proposed product via operations, sales and marketing, service and usage of advanced technology. The competitive firms mainly use the above value adding activities to improve profit margin. Competitive Environment The competitive firms compete mainly on price and quality, and the introduction of new products is in a lower rate. Products are differentiated from one another mainly based on the number of LED bulbs used in light and priced accordingly. Customer support is given in the mean of quality warranty; in average one year service warranty is given by the competitive firms. Number of firms prevail in the market is very few, since the degree of rivalry is also low. A new entrant should compete mainly based on Quality (efficiency), Price (cost effective), and service excellence (Warranty) in order to survive and to attract more customers in the market. Since the market is dominated by imported goods the response to new entrants is slow and LED rechargeable lights are not sold many dealers in Sri Lanka. Market is highly fragmented and the competitors are traditional and old. There is high demand for Nippon products but its price extensively higher than other similar products The problems faced by the target customers due to the competitors’ products are a. Since the distribution channel is not well established in the target customers’ geographical area (Northern and Central Province), it is difficult for the customer to find the dealers to repair the product if any fault is identified in the product. b. Similar products available in the market are less efficient in case of electricity consumption (high electricity consumption when charging), charging life is lesser than mentioned in the product catalogue, and the power is lesser than expected. c. Price of the product is high and the target customer segment find it difficult to purchase LED rechargeable light even though they have a need of it. Barriers to Entry When a new venture enters into the LED rechargeable lights industry it has to mainly face the following barriers from its competitive forces. a. Competitors such as Nippon, Kanchen are well established firms in the international market and equipped with advanced technologies therefore these firms will enjoy economies of scale and at the initial stage our firm has to incur comparatively more costs for technology, product designing and manufacturing. Therefore at the initial stage product efficiency and manufacturing efficiency is vital. b. There are some well established brands in the market and customers are loyal to those brands but the price of those brands are relatively higher therefore target customers may not be able to afford that higher price. c. Distribution channel of the product is not well established in the target geographical area therefore there are no competitors who have control over the channel. d. Switching cost for the proposed product relatively higher since the current market price of the competitors’ product. Even though there is an opportunity for the new entrants since the distribution channel of existing products is not reached to the target customer segment. Control over industry Competition of LED rechargeable lights are mainly based on price therefore pricing should be made in the way of value adding and it is important to set price lower than industry average. The bargaining power of customers is higher since they prefer cost effective solution. Suppliers of the raw material have more power since at the initial stage the production volume is low therefore it is difficult to obtain discounts from the supplier by bargaining. Competitive advantage can be gained only through effective production process. Existing competitors are mainly using indirect channels to distribute; it would be successful if proposed product adopts direct means of distribution. Competition prevailing in the industry. There is no aggressive competition in the market and proposed product is the pioneer locally produced product in the industry. The direct competitors in LED rechargeable light industry are Nippon, Kanchan and Orbit and few small importers. a. Nippon LED Rechargeable Lights Nippon LED rechargeable lights are the products of Nippon Electric Company (NEC), Japan. It is a well reputed brand in Sri Lanka and the products are imported by Nippon Lanka (pvt) Ltd. The distribution of products made via its showroom in Bambalapitiya and through super market chains (Arpico, Keells Super), customers are loyal to the product since they perceive it has good quality than the products available in the market. Nippon Lanka doesn’t have sellers in the Central and Northern Province. b. Kanchan Rechargeable Lights Kanchan is an Indian product and price is relatively cheaper than Nippon but the technology used by Knachan is different since the major technology used is Fluorescent Bulbs and these bulbs are comparatively inefficient than LED. The main mean of distribution is online selling and it is not reached in the rural areas of Sri Lanka. c. Orbit Star LED Rechargeable Light Orbit Star is a product from Orbit and it uses online selling as a major source of distribution to reach the target customer (www. anything. lk and www. topshop. lk), the accessibility of internet is poor in Central and Northern Province. Indirect competitors of LED rechargeable light would be the producers of Solar Power Lights, Kerosene, Dynamo, Bio gas but the above substitutes are inefficient and expensive than proposed product. Future potential competitors would be the producers who are using advanced technologies such as NANO and OLED. Opportunity Based on the market and industry analysis there is a need for efficient, environmental friendly, cost effective, environmental friendly LED rechargeable lamp especially in Northern and Central Province. The weakness of the competitors will be used as an additional feature in order to capture the market via prevailing opportunities.

Stefan’s Diaries: Bloodlust Chapter 24

I ran down to the lake, the sound of the stake ripping through Damons flesh echoing in my mind. Once I got to the shore, I stared at my reflection in the water. My hazel eyes stared back, my lips pressed into a thin line. With an angry jerk, I threw a pebble into the pond, shattering my image into a thousand little ripples. Part of me wanted to jump in the lake, swim to the other side, and never come back. Damn Damon to hell if death was what he wanted so much. But no matter how much I wished hed die, I couldnt kill him. Despite everything, we were brothers, and I wanted–needed–to do everything in my power to save him. After all, blood was thicker than water. I laughed bitterly as I thought of the deeper meanings of the metaphor. Blood was also more complicated, more destructive, and more heartbreaking than water. I sank into the brackish sand at the waters edge and lay back with a sigh, letting the wan November sun cascade over me. I dont know how long I remained like that before I felt muffled footfalls vibrate the ground beneath me. I sighed. I dont know what Id hoped to find, coming down to the lake, but my peace and quiet was ruined when Callie sat down next to me. â€Å"Everything okay?† she asked, throwing a small rock into the lake with a plunk. She didnt turn to face me. â€Å"I just could you leave me alone?† I muttered. â€Å"Please.† â€Å"No.† I sat up and looked her square in the face. â€Å"Why not?† Callie pursed her lips, her forehead crinkling as though she were working through a complicated problem. Then, hesitantly, she reached out with her tiny pinky finger and traced the outline of my lapis lazuli ring. â€Å"The monster has a ring like this,† she said. I jerked my hand away in horror. How could I have forgotten about our rings? Callie cleared her throat. â€Å"Is the vampire, is he your brother?† My blood ran cold, and I jumped to my feet. â€Å"No, Stefan! Stay.† Callies green eyes were wide, her cheeks flushed. â€Å"Please. Just stay. I know what you are, and Im not afraid.† I took a step back, my breath coming in rapid gasps. My mind spun, and I felt nauseated all over again. â€Å"How can you know what I am and not fear me?† â€Å"Youre not a monster,† she said simply. She rose to her feet as well. For a moment, we just stood there, not speaking, barely breathing. A duck cut an arc through the lake. A horse whinnied in the distance. And the scent of pine tickled my nose. I noticed then that Callie had removed all the vervain from her hair. â€Å"How can you say that?† I asked. â€Å"I could kill you in an instant.† â€Å"I know.† She looked into my eyes as if searching for something. My soul, perhaps. â€Å"So why havent you? Why dont you now?† â€Å"Because I like you,† I said, surprising myself with the words. A whisper of a smile flitted across her lips. â€Å"I like you too.† â€Å"Are you sure about that?† I took her wrists in mine and she pulled away a little. â€Å"Because when I touch you, I dont know whether I want to kiss you or or â€Å" â€Å"Kiss me,† she said breathlessly. â€Å"Dont think about the alternative.† â€Å"I cant. If I do, it wont stop there.† Callie moved closer to me. â€Å"But you saved me. When your brother lunged for me, you staked him. You staked your own brother. For me.† â€Å"Just in the stomach, not the heart,† I pointed out. â€Å"Still.† She placed her hand on my chest, right over where my heart used to be. I stiffened, trying not to inhale the scent of her. Before I could react, she pulled a needle out of her pocket and punctured her index finger. I froze. Blood. Just one drop of it, like a single ruby, balanced there on the tip of her finger. God,Callie'sblood. It smelled like cedarwood and the sweetest wine. My face began to sweat, and my breathing became heavy. My senses sharpened, and my fangs throbbed. Fear flashed in Callies eyes and radiated off her body. And just like that, my fangs retracted. I fell backward, panting. â€Å"See, youre not a monster,† she said firmly. â€Å"Not likeheis.† The wind picked up, causing Callies hair to ripple out behind her like the waves in the lake. She shivered, and I stood up, pulling her close. â€Å"Maybe,† I whispered into her ear, drinking in the heady scent of her, my mouth inches from her neck. I couldnt bear to tell her about all the lives Id taken, how Damon thought thatIwas the monster. â€Å"But hes my brother. And its my fault hes in there.† â€Å"Do you want me to help you free him?† she said heavily, as if shed known all along that our conversation would come to this. â€Å"Yes,† I said simply. Callie chewed on her lip as she played with a strand of her hair, wrapping it on her finger, over and over again. â€Å"But you dont have to.† I avoided her eyes, so I knew I wasnt compelling her. She stared at me carefully, as if my face were a cipher she could decode. â€Å"In two days,† she said, â€Å"meet me at midnight. Thats when Damon will be moved to our attic.† â€Å"Are you sure?† She nodded. â€Å"Yes.† â€Å"Thank you.† I cupped her cheeks with my hands and leaned forward, pressing my forehead to hers. And then I kissed her. As we stood, palm to palm, chest to chest, I could have sworn I felt my heart come back to life, beating in perfect sync with hers.